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Home App YouTube Discontinues Annual Rewind Video, Plans Global End-Of-Year Interactive Experience Instead

YouTube Discontinues Annual Rewind Video, Plans Global End-Of-Year Interactive Experience Instead


YouTube will not make its annual year-end rewind movies, the corporate has confirmed. YouTube Rewind, a mission that was cancelled final yr because of COVID-19, won’t make a comeback this yr. In actual fact, the corporate has determined to cease making rewind movies altogether claiming that the platform is simply too large and incorporating all of its sides in minutes-long movies just isn’t doable. YouTube says that it leaves the onus of constructing rewind movies on creators. The video platform was criticised closely in 2018 for its rewind video and it shortly turned probably the most disliked video of all time.

Tubefilter cites a YouTube spokesperson to confirm that YouTube has retired its personal Rewind video and is passing on the duty to creators to supply their perspective on the idea. In recent times, a number of creators have revealed their very own variations of YouTube Rewind movies on the platform.

The video platform will reportedly not be funding any of those creator-made Rewind movies. Nevertheless, the report says that it’ll promote them on its social channels. Whereas Rewind movies will not be produced by YouTube anymore, it’s going to proceed to reportedly produce its annual traits lists and could have its Streamy Awards as nicely. The corporate additionally teased the arrival of a worldwide end-of-year interactive expertise. Nevertheless, extra particulars weren’t disclosed.

YouTube spokesperson advised the publication, “Since Rewind began in 2011, now we have seen creators from MrBeast [54 million views], elrubiusOMG, and Slayy Level, to so many extra, create their very own end-of-year movies, uniquely capturing the yr from every of their views. It’s going to proceed to be inspiring to see the myriad of the way probably the most inventive content material producers on the earth — our YouTube creators — encapsulate the top of yr of their video recaps, as YouTube retires its personal Rewind video.”

Whereas the 2018 Rewind video invited controversy for YouTube, the previous generation videos have been usually nicely acquired and acquired extra likes than dislikes.



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