The company further confirmed that it’s not sharing personal data with other Meta brands, including Facebook, for the sake of advertising. It also isn’t sharing that data with third-parties, the Commission says.
The European Commission got involved in January last year, when it responded to unfair practice allegations by asking WhatsApp to better explain how it uses people’s data. Last June, it also asked WhatsApp to more clearly explain its business model and whether or not it profited from personal data.
We’ve asked Meta for comment. The Commission’s Consumer Protection Cooperation Network plans to “actively monitor” WhatsApp’s application of these promises with future policy updates. Any violations could prompt fines and other penalties. The chat giant also isn’t the only one facing scrutiny. The Commission says it’s continuing to look for “dark patterns,” or attempts to unfairly push users into accepting subscriptions, policy changes or other unwanted features. Don’t be surprised if there are more agreements like WhatsApp’s in the near future.