WhatsApp on Thursday launched a year-end assessment of 2021 to offer a glance again on the key highlights of its new characteristic launches and providers supplied in India — its greatest market — all year long. The moment messaging app was utilized by varied state governments and civic our bodies within the nation to offer COVID-19 associated info and sources to residents. It additionally enabled customers to e-book COVID-19 vaccines. Alongside important providers, WhatsApp launched options together with View As soon as for media content material and encrypted backups to supply an improved use expertise this yr. WhatsApp additionally expanded its funds characteristic in India in 2021.
WhatsApp initiatives to assist struggle in opposition to COVID-19
The yr 2021 introduced a drastic influence of COVID-19 in India. Whereas the normal authorities sources lacked at many levels, 15 state governments launched devoted COVID-19 helplines on WhatsApp to offer entry to sources and vaccination appointment bookings. Central and state administrations additionally used the WhatsApp Business platform to attach with residents and drive COVID-19 vaccinations throughout the nation.
The central authorities partnered with the moment messaging app owned by Meta (beforehand often called Facebook) in 2020 to launch the MyGov Corona Helpdesk. It was up to date earlier this yr to supply options together with COVID-19 vaccine appointment bookings and certificate downloads. WhatsApp claimed that over 55 million individuals have to date reached out to the MyGov Corona Helpdesk bot and over 12 million vaccine certificates have been downloaded until date. It’s also touted to assist e-book hundreds of thousands of vaccination appointments within the nation.
WhatsApp options launched in 2021 to enhance consumer expertise
In 2021, WhatsApp launched ephemerality options together with View Once and Default Disappearing Mode with a number of durations to assist present further privateness to customers. The app additionally added options akin to Message level reporting to let customers report accounts by flagging a particular message and encrypted backup to boost consumer security.
For an upgraded consumer expertise, WhatsApp introduced options together with Desktop Calling, Archive 2.0, Joinable group calls, and Cross platform migration. It additionally launched new sticker packs, Media web editor on the Internet, and stickers in standing.
WhatsApp funds updates in 2021
Alongside different new options, WhatsApp funds additionally acquired an inventory of updates. One in all them was the new payment shortcut that’s obtainable throughout platforms together with Android and iOS to ease funds by way of the app. It additionally introduced Stickers in Pay Mode and cashbacks to persuade extra customers within the nation to pay utilizing WhatsApp. Additional, WhatsApp reportedly acquired approval to double its funds providing within the nation to 40 million users from the existing 20 million limit.
WhatsApp additionally enabled the Digicam icon on its app to scan QR codes to successfully present entry to over 20 million QR-enabled shops within the nation. It additionally not too long ago started a pilot programme in 500 villages throughout Karnataka and Maharashtra to onboard the subsequent 500 million Indian customers to the digital funds ecosystem and assist increase monetary inclusion within the nation.
WhatsApp for Enterprise updates in 2021
WhatsApp not too long ago introduced its partnership with Uber to let customers e-book their cabs by way of the official Uber chatbot within the app. It was a global-first WhatsApp Enterprise platform integration for the cab aggregator. Along with Uber, Bharat Petroleum utilised WhatsApp Enterprise to launch its chatbot referred to as Urja to assist present self service experiences for B2C and B2B use-cases. Indian Oil Company additionally used WhatsApp API platform to allow gasoline bookings, reserving standing test, and loyalty factors updates.
Except for serving corporates and corporations together with Uber by way of the enterprise platform, WhatsApp claimed that its Enterprise app has been utilized by greater than 15 million small and micro companies. WhatsApp additionally tied up with commerce union Self Employed Ladies’s Affiliation (SEWA). The partnership is claimed to assist allow ladies farmers from Kashmir to promote 1000’s of kilograms of apples and cherries to clients in Gujarat.
WhatsApp can also be working with Maharashtra-based organisation Mann Deshi Basis to supply workshops for ladies on varied features of digital and monetary literacy and educate them utilizing the WhatsApp Enterprise app.