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How Apple and Samsung’s loss has become Xiaomi and Realme’s gain in Russia


How Apple and Samsung’s loss has become Xiaomi  and Realme’s gain in Russia

After years of dominance within the Eurasian area, Chinese language smartphone producers are witnessing main development in Russia inside a couple of months after Apple and Samsung’s exit from the market amid Russia’s assault on Ukraine. As per the specialists, Chinese language manufacturers will quickly represent 90 p.c of the market share.

Realme – owned by China’s BBK Electronics – bought round 1.1 million smartphones within the first half of 2022, whereas it recorded a gross sales of 4,98,000 items final 12 months throughout the identical interval, says the numbers supplied by Marvel Distribution. Poco – a spin-off model from Xiaomi – recorded a 16 p.c year-on-year development, whereas Nokia – whose rights are owned by Finland’s HMD international – additionally registered a development of greater than 40 p.c this 12 months.

Apple and Samsung suffers loss in market share after their exit

Even different Chinese language manufacturers, together with Vivo, Tecno, Infinix and iTel, are making their presence felt available in the market.

In the meantime, Apple and Samsung are on a downward pattern after they pulled out of the market earlier this 12 months. The Cupertino big registered a 14 p.c lower available in the market share whereas Samsung’s market share fell by 15 p.c.

In keeping with a current report from Counterpoint Analysis, Xiaomi, Realme, Oppo, and Huawei account for 61 p.c of the smartphone market share when it comes to gross sales as of Might 2022.

Nonetheless, the Russian smartphone market just isn’t performing in addition to final 12 months regardless of Chinese language manufacturers registering some huge numbers. Round 10 million smartphones have been bought this 12 months to this point, which is claimed to be 23 p.c lower than the identical interval final 12 months.

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