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H&M Group tries Google Cloud on for size as omnichannel push gathers pace


Swedish style retailer H&M is in search of to bolster the robustness of its provide chains and enhance its buyer expertise with the assistance of Google Cloud’s portfolio of knowledge analytics and machine studying instruments.

The corporate is pursuing an omnichannel technique, with its CEO, Helena Helmersson, seizing on the publication of its most up-to-date set of financial results on 29 June 2022 to set out how its efforts on this entrance are progressing, whereas additionally reiterating the retailer’s dedication to digital transformation.  

“Gross sales in bodily elevated considerably, whereas on-line continues do effectively,” she mentioned. “This as soon as once more exhibits the worth of getting each bodily and digital channels, which strengthen and complement one another. The combination of the gross sales channels is due to this fact ongoing, in parallel with continuous initiatives – specifically inside tech, the provision chain and sustainability.”

The corporate has signed a strategic partnership with Google Cloud to help its omnichannel technique, which can see the pair collaborate on constructing out its knowledge analytics capabilities.

Particularly, the pair have dedicated to creating an enterprise knowledge spine infrastructure, comprising a core knowledge administration platform with added synthetic intelligence (AI) and machine studying capabilities.

They will even work to create an information mesh that may make it doable for the organisation to usher in and mix gross sales knowledge generated from its on-line operations, its bodily shops and its provider group.

“Because the partnership develops, this may translate to elevated optimisation of inside provide chains, in addition to next-generation buyer experiences throughout quite a lot of gross sales channels, from bodily shops to e-commerce,” the businesses mentioned in a joint assertion.

Additionally it is claimed that the partnership will lay the foundations for the additional growth of knowledge science and AI capabilities inside the wider H&M Group.

Alan Boehme, CTO of H&M Group, mentioned the Google Cloud partnership marks a continuation of the corporate’s “lengthy historical past” of innovation and its ongoing dedication to enhancing the shopper expertise.

“We are actually additional accelerating digitisation as we consider in sustainable development powered by superior analytics and tech,” mentioned Boehme. “Due to this fact, I’m pleased to announce we’ve discovered a supplier who matches our wants.”

Eva Fors, managing director of the Google Cloud Nordic area, added: “We admire H&M Group’s dedication to innovation and are excited to maneuver ahead in our journey collectively.”



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