(Pocket-lint) – Hearsay has it that social media large Facebook is planning on altering its identify.
Whereas some could imagine that that is with the intention to make a transfer away from the latest unfavorable media consideration and whistleblowing, sources recommend it is really to construct a concentrate on the “metaverse”.
The metaverse is one thing Fb has been hinting at for some time now and we’re prone to hear extra about it throughout Facebook Connect on 28 October. The metaverse has been described by Fb as “…a brand new part of interconnected digital experiences utilizing applied sciences like digital and augmented actuality.”
With the intention to make it clear that Fb is greater than only a social media app, the corporate is planning on re-branding to replicate these future adjustments to the organisation. This transfer is just like the motion taken by Google when it created the umbrella firm Alphabet with the intention to transfer away from being seen purely as a search engine.
Due to this fact the upcoming Fb rebranding will probably re-position the Fb app we all know and love/detest as certainly one of a number of services or products below the brand new guardian firm. In spite of everything, Fb now owns WhatsApp, Oculus, Instagram, Onavo and extra. So it is smart to vary issues up.
Earlier this 12 months, Fb CEO Mark Zuckerberg told The Verge that issues have been going to vary and “we are going to successfully transition from folks seeing us as primarily being a social media firm to being a metaverse firm.”
He additionally mentioned that the metaverse is “…going to be an enormous focus, and I feel that that is simply going to be an enormous a part of the following chapter for the best way that the web evolves after the cellular web.”
So issues are definitely about to vary. Fb has made as a lot clear with the announcement that it is planning on creating 10,000 new jobs in Europe within the subsequent 5 years with the intention to construct the metaverse.
We’ll discover out extra shortly.
Writing by Adrian Willings. Initially revealed on .