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54 Percent in India Turn to Social Media for Factual Info, Says OUP Study


As many as 54 % of individuals in India flip to social media when on the lookout for factual data, in keeping with a worldwide examine by Oxford College Press (OUP).

The research-led marketing campaign ‘The Matter of Truth’ appeared on the degree of understanding of how truths are recognized and sources validated.

Regardless of issues round misinformation and false claims, social media customers around the globe proceed to consider that the knowledge they learn and share on platforms like Twitter, Instagram, and Facebook is factually right, with ranges of belief highest in rising economies, the examine stated.

The findings present that when on the lookout for factual data, 37 % flip to social media, rising to 43 % of Mexicans and South Africans and 54 % of Indians. Britons had been much less prone to search for info utilizing social media, with solely 16 % describing it as a most popular supply, in comparison with practically three in 10 (29 %) People.

Total, most of us rely closely on Google and different search engines like google and yahoo for data, with two-thirds (67 %) worldwide and 62 % within the UK discovering info this fashion. Three-quarters of persons are assured data they share from social media is correct.

In India, as many as 87 % of people that share data from social media are assured in its truthfulness, barely above the worldwide common of three quarters, it stated.

The examine takes a broad take a look at how folks internationally hunt down data and decide its accuracy, drawing on a pool of proof bolstered by survey information collected from 5,000 folks throughout the UK, the US, South Africa, India, and Mexico.

It discovered that greater than half (52 %) stated that when it got here to distinguishing reality from fiction, websites like Fb, YouTube, and Instagram play an necessary position.

On the identical time, reliance on books and extra conventional technique of gathering correct data has declined. For instance, lower than a 3rd cited non-fiction books and encyclopedias as sources when searching for info.

There have been geographical variations within the degree of belief folks put in social media, with virtually 80 % of Indian and 60 % of Mexican respondents seeing these networks as an necessary instrument for separating reality from fiction, however solely 27 % taking this view within the UK and 42 % within the US, the examine stated.

Individuals below the age of 55 had been extra inclined to consider within the accuracy of the fabric they shared on social media whereas 35 % of individuals aged 25 to 44 stated they had been ‘very assured’ they had been sharing solely truthful data on social media and solely 13 % of over 55s felt the identical, it discovered.

Youthful persons are additionally extra prone to depend on social media as a supply of factual data, with over 44 % of these within the 25 to 44 age-bracket turning to the platforms in comparison with simply 12 % of over 55s, the examine stated.

The pandemic does seem to have had an influence on folks’s perceptions of reality, with round three in 4 folks agreeing that they’re now extra cautious concerning the accuracy of the knowledge they encounter – a determine that climbs to over 80 % in India, Mexico, and South Africa, the examine stated.

Notably, dad and mom from India had been more likely than these elsewhere to make use of social media and WhatsApp when educating their kids, with round 30 % citing these sources.

Talking concerning the analysis, OUP CEO Nigel Portwood stated: “With an ever-increasing variety of sources to show to for data, from books to tutorial texts to digital channels, and so many solutions out there on the contact of a button, it is no shock that our analysis presents a worldwide image of confusion.” OUP India MD Sumanta Datta stated with over 87 % of Indians putting their belief and confidence in data circulating on social media, there’s a want to know the potential influence of factual inaccuracies and misinformation.

“We hope to proceed to supply and improve entry to instruments that enable people to be extra assured to interact in debates and discussions of their pursuit of data. In a rustic like India, with a big younger inhabitants, it’s crucial to construct processes and insurance policies that assist increase a well-informed, clever, and perceptive future era,” he stated.




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